Digital Marketing Course with AI – Australia

Categories: Digital Marketing
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About Course

Why enroll in this course?

  • Learn how to integrate artificial intelligence into every facet of digital marketing — from content creation to analytics and automation.

  • Gain hands-on experience with tools like ChatGPT, AI image generation, predictive analytics, and automation platforms.

  • Work on live projects and case studies to apply learning in real business scenarios.

  • Get a certificate of completion that you can showcase on your resume or LinkedIn profile.

What you will learn

  1. Introduction to AI & Digital Marketing

    • Fundamentals of AI: machine learning, neural networks, LLMs

    • How AI is transforming SEO, SEM, content, email, social

    • Ethics & bias in AI use

  2. AI-Driven Content Creation & Automation

    • Prompt engineering for content generation

    • AI tools for blog posts, ad copy, video scripts

    • Automated content workflows

  3. AI in Analytics, Insights & Optimization

    • Predictive analytics & forecasting

    • Customer segmentation & personalization

    • A/B testing and campaign optimization using AI

  4. AI for Social Media & Paid Campaigns

    • AI in ad targeting, bidding, and budget allocation

    • AI tools that optimize social content and scheduling

    • Monitoring & feedback loops

  5. Capstone Project & Certification

    • Plan and execute a full marketing campaign using AI tools

    • Present results & learnings

    • Obtain certificate

Course Features

  • Interactive LMS Platform: video lessons, quizzes, assignments, discussion boards

  • Live Webinars / Q&A: weekly sessions with instructors

  • Mentor Support: get feedback from industry experts

  • Peer Collaboration: group projects, forums, idea sharing

  • Lifetime Access: revisit content anytime

Who should take this?

  • Digital marketers wanting to upskill

  • Entrepreneurs & business owners

  • Content creators & social media managers

  • Students or recent graduates aspiring to enter digital marketing

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What Will You Learn?

  • This course helps students, professionals, and entrepreneurs master digital marketing with the power of Artificial Intelligence. You’ll learn SEO, Google Ads, Social Media Marketing, Email Automation, AI Tools (like ChatGPT, Canva Magic Write, Jasper, etc.), and real-time project execution.
  • 🧩 Course Modules
  • Module 1: Introduction to Digital Marketing
  • What is Digital Marketing?
  • Traditional vs Digital Marketing
  • Types of Digital Channels
  • AI in Modern Marketing
  • Understanding Marketing Funnels & ROI
  • Practical Task:
  • Create a digital marketing funnel for a brand using Canva & ChatGPT.
  • Module 2: Website & SEO Fundamentals
  • Website Planning & WordPress Setup
  • On-Page SEO (Meta Tags, Keywords, Schema)
  • Off-Page SEO (Backlinks, Directory, Outreach)
  • Technical SEO & Analytics
  • AI Tools for SEO: SurferSEO, RankIQ, and ChatGPT keyword research
  • Assignment:
  • Use ChatGPT to generate blog post outlines for 5 keywords.
  • Module 3: Google Ads (Search, Display & YouTube)
  • Creating Google Ads Account
  • Campaign Structure & Bidding Strategies
  • Keyword Research using AI tools
  • Conversion Tracking & Optimization
  • YouTube Ads & AI-based video script generation
  • Practical:
  • Run a live campaign with ₹500 test budget.
  • Use ChatGPT to create ad copies and landing page headlines.
  • Module 4: Social Media Marketing + AI Tools
  • Facebook, Instagram, LinkedIn, X (Twitter), and Threads marketing
  • AI Scheduling Tools: Metricool, Buffer, Publer
  • AI Design: Canva Magic Studio, Leonardo AI
  • Content Planning with ChatGPT Prompts
  • Paid Ad Campaign Setup
  • Project:
  • Create 7-day content plan using AI + run a ₹200 ad campaign.
  • Module 5: Email Marketing & Automation
  • Building Email Lists
  • Writing High-CTR Emails using ChatGPT
  • AI Automation Tools: Mailchimp, Zapier, ConvertKit
  • A/B Testing with AI Suggestions
  • Practical:
  • Create a 5-email funnel using AI for a course promotion.
  • Module 6: Content Marketing with AI
  • Blog Strategy & Keyword Mapping
  • Using ChatGPT, Jasper, Writesonic for Content Creation
  • AI-Powered Copywriting Frameworks (AIDA, PAS)
  • Voice-to-text & Video-to-blog automation
  • Assignment:
  • Generate 3 blog posts using AI and optimize for SEO.
  • Module 7: Analytics & Performance Tracking
  • Google Analytics 4
  • Search Console Setup
  • Measuring ROI, CTR, and Conversion Rates
  • Using AI to Generate Reports & Insights
  • Practical:
  • Use ChatGPT to summarize Google Analytics report for a client.
  • Module 8: Affiliate & Influencer Marketing with AI
  • Affiliate Platforms & Tracking
  • Finding Influencers with AI tools
  • Automating affiliate campaigns
  • Monetization strategies
  • Task:
  • Set up one affiliate campaign and design creatives with Canva AI.
  • Module 9: Local SEO & AI Chatbots
  • Google My Business Optimization
  • Local Citations & Reviews
  • WhatsApp Automation & AI Chatbots
  • Using Botpress / Manychat with ChatGPT integration
  • Module 10: Final Project + Internship
  • Develop a full digital marketing strategy for a local brand
  • Include SEO, Ads, Social Media, Email, and AI content
  • Present live project dashboard & analytics
  • 🧠 AI Tools Covered
  • ✅ ChatGPT
  • ✅ Jasper AI
  • ✅ Canva Magic Studio
  • ✅ SurferSEO
  • ✅ Google Gemini
  • ✅ Writesonic
  • ✅ Pictory / Synthesia (AI Video Tools)
  • ✅ Metricool / Publer
  • ✅ ManyChat

Course Content

DM Fundamentals

  • DM Fundamentals – LMS Registration
    35:18
  • DM Fundamentals: YouTube & PPT Brand Name Research
    41:18
  • 🎥 YouTube Channel Creation & Canva Designing Masterclass
    00:00
  • Download Video Editing Software and Earn Money Online
    00:00
  • Video Editing – From Basics to Pro Level
    00:00
  • YouTube SEO – Boost Video Views & Rank on Top of YouTube Search
    00:00

Website Live Setup

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